Manuel P. Nappo sees himself as an "Ideas Merchant". Born in Zurich, raised in Ferrara, Italy, he is a true entrepreneurial spirit with a multicultural experience. Nappo studied International Management at the University of St. Gallen HSG. After working in various functions and various companies (Red Bull amongst others), in 2005 he started Creative Assets, his own marketing consulting agency. Key aspects of his consulting are Social Media, Word of Mouth, Viral Seeding, Branded Entertainment, Events and Non Conventional Marketing. Manuel P. Nappo acts as Director of Studies for Social Media Management at the HWZ Hochschule für Wirtschaft Zürich and holds various speaking engagements on Social Media and Branded Entertainment. He can be found on basically every social network.